The Fall/Winter 2026 Campaign

A spark. A splatter. A chain of uncontrollable events set in motion. Except here, effect precedes cause. Time runs the other way.

In our Fall/Winter 2026 campaign, an afternoon unfolds backwards, rewinding to the origin of the chaos. Past and present collapse into each other. The ending is the beginning.

Directed by Alex Acy, the campaign film moves in reverse, sharp and deliberate, featuring a cast of unsuspecting subjects: three friends, a dog, a car, a couch, and a few cans of paint.

Small events accumulate in the wrong direction, some slow and stretched; others fast, almost blurred. The paint becomes a throughline – thick violet streaks and splatters across canvas, fur, and upholstery. Stains that mark time.

Featured Items

The accompanying stills, shot by Craig Gareth Watkins, sit outside the film’s sequence: lucid in focus, yet deeper in register, each scene standing alone. Casts of violet linger in the frame, less subject than setting, contrasting with the collection’s palette of burgundy, moss green, and brown.

Director: Alex Acy
Photographer: Craig Gareth Watkins
Dop: Shane Bagwell
Models: Boubacar Traore, Manon Abbaz, Tai Tang
Stylist: Silvia Vinci
Ass Stylist: Alison Papi
Casting Director: Marie Levy
Make-up Artist: Ana Gadelia
Make-up Assistant: Khatia Jojua

Production: OMAR films
Service Production: Münchausen
Productions EP: Blaise Bocabeille
EP: Aristide Cochin
Producer: Jean-Baptiste Fusil
EP: Sandro Alania

Edit: Jak Bannon
Grade: Brian Charles
Music: Agathe Lavarel
Vocals: Agathe Lavarel
Additional vocals: Eugénie
Sound Design: Louise Murigneux
Music Coordination: Ariane Tamalet
Retoucher: Nitty Gritty