The second delivery of F/W24 is framed in a South London location, photographed by Finnegan Travers, with videography by Sirus Gahan and styling by Charlotte Moss.
The garments featured present an enduring quality, in their resilient construction and roots in functionality. These are items that continue to anchor each collection, while simultaneously transcending the seasons.
Familiar Dearborn Canvas styles, such as the Double-Knee Pant and Women’s OG Detroit Jacket, are executed in new rinsed colorways for F/W24, from ‘dove’ grey to ‘aura’ purple. They are complemented by a series of American Script pieces, which appear in similarly deep, fall hues and are detailed with triple stitching, as well as two-tone embroidery.
Meanwhile, items like the Hooded Olten Parka and Olten Bomber, as well as the Coordinate T-Shirt and Sweatshirt, draw from military silhouettes and details, which have been recast as subcultural staples thanks to their functional, robust nature.
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This influence extends to an overdyed camouflage motif, which appears on the Duck Active Jacket in green, the Duck Landon Pant in beige, and the Duck Detroit Jacket in bold orange. The Women’s Duck Orell Jacket in denim and a new, long-length poplin cargo skirt reflect the collection’s utilitarian inspirations.
Rounding out this portion of the collection are accessories and homeware that incorporate seasonal graphics, while riffing on classic ‘C’ Logo branding.
