Shot in the rural plains of Southern England by photography duo Lola & Pani, the brand’s latest editorial weaves themes of foraging and woodland exploration into its imagery.
Garments featured include the Pond Sweater, a jacquard item knit from lambswool-blend yarn, and the Prentis Vest Liner, which is detailed with a new camouflage motif executed in traditional woodland colors. There is also the addition of the Active Cold Jacket and Siberian Cold Parka, which sees signature Carhartt WIP styles updated with new water-repellent, polycotton shells. In women’s, the W' Erie Jacket and W’ Valley Parka offer insulating options for inclement weather, thanks to their technical water-repellent exteriors and artificial down padding.
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Elsewhere, items such as the Kilda Jacket and Pant add a brutalist Scandinavian bent to the selection, seen in the garments’ 3D pockets, taped zips, and reflective labeling. These are juxtaposed with soft fleece styles like the Brody Sweat Pullover in men’s, and the W’ Ella Highneck Liner in women’s.
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Photographer: Lola & Pani
Stylist: William Barnes, Grooming: Mike O’Gorman
Models: Madi, Yolanda, Idriss & Billy M
