CROSSOVER® 20th Anniversary with Will Sweeney

To commemorate two decades of CROSSOVER, the Malaysian multi-brand retailer joins forces with Carhartt WIP on a capsule collection that revisits some of the brand’s most iconic pieces, including the Chore Coat, Single Knee Pant, and Pocket T-Shirt.

Bringing together Carhartt WIP’s utilitarian design language and CROSSOVER’s instinct for subcultural expression, the collaboration reflects a mutual respect for creativity and craft. It celebrates the culture that connects both brands and the communities they continue to inspire.

For this release, CROSSOVER worked with London-based illustrator Will Sweeney, whose imaginative and detailed visual language adds a distinctive layer to the project. Known for his surreal, comic-inspired artwork, Sweeney draws from underground culture and cult cinema to create original graphics designed exclusively for this collaboration. He also directed the editorial presentation, shaping the campaign’s visual narrative to enhance the overall experience for audiences.

The CROSSOVER x Carhartt WIP capsule will be available from January 9th at selected CROSSOVER stores and online at crossoverstore.com.

Photographer: James Oliver
Stylist: James Oliver
Set Designer: Will Sweeney
Models: Ian
Production: Die Hard Production